Consumers appear to be replacing their grills more frequently according to the most recent HPBA(Hearth, Patio & Barbeque Association)
statistics — the most recently purchased grill is about three years old, compared with an average of four to five years reported in the
2003 grill study.
More good news: The most recently purchased grill cost more than in 2003 — an average of $237 for a gas grill, compared with $220 in
2003.
It will come as no surprise to retailers that most grills, regardless of the type of fuel used, were purchased at either a mass merchant or
home improvement store.
Looking ahead, about a quarter of grill owners plan a new grill purchase in the near future. But don't look for much crossover in the type of grill purchased, as charcoal grill owners are more likely to buy another charcoal grill than any other type of grill, just as gas grill owners plan to stick with buying another gas grill.
Grill/Smoker Ownership By Income Level
Percent of Households Owning a Grill/Smoker at Each Income Level
under $22,500 ------------------------------------------- 73%
$22,500 – $39,999 -------------------------------------- 77%
$40,000 – $59,999 -------------------------------------- 79%
$60,000 – $89,999 -------------------------------------- 88%
$90,000 and over ---------------------------------------- 90%
By Type of Residence
<Percent of Households Owning a Grill/Smoker for Each Type of Residence>
single-family home --------------------------------------- 89%
townhouse/duplex --------------------------------------- 72%
high-rise apartment/condo ----------------------------- 37%
garden apartment/condo ------------------------------- 53%
mobile home ---------------------------------------------- 81%
Types of Grills Owned
charcoal --------------------------------------------------- 51%
gas* ------------------------------------------------------- 61%
electric ------------------------------------------------------ 9%
*Gas includes natural and LP
Most Recently Purchased Grill CHARCOAL GAS
cost $96 $237
age (in years) 3.4 3.3
*average
Price Paid for Most Recently Purchased Grill CHARCOAL GAS
less than $100 69% 23%
$100–$199 21% 32%
$200 and over 10% 45%
Where Most Recently Purchased Grill Was Bought CHARCOAL GAS
mass merchant/home improvement center 59% 70%
all other channels 41% 30%
Who Primarily Makes The Purchase Decision? CHARCOAL GAS
male head of household 62% 65%
female head of household 34% 34%
What are They Looking for? CHARCOAL GAS
easy ignition system 71%
large grilling surface 61% 57%
durability of unit 57% 50%
ease of cleaning 43% 43%
safety 28% 42%
temperature gauge/heat indicator 13% 32%
multiple burner system 25%
surface area for utensils/food 17% 20%
grease evacuation 20%
stainless steel 18%
ability to sear meat 24% 16%
fuel level indicator 16%
portability 15%
side burner 8%
brand 13% 8%
easy to use ash catcher 28%
ability to smoke meat 23%
ease of lighting 21%
ability to change grilling levels 20%
Some Reasons for Grill CHARCOAL GAS
prefer the taste 79% 53%
entertaining/social aspects 28% 33%
cost is inexpensive 27% 23%
convenience 21% 61%
size of grill fits 20% 18%
safety 17% 15%
control heat better 12% 24%
I can do more 10% 22%
housing regulation 1% 1%
Most Popular Improvements Planned CHARCOAL GAS
new outdoor furniture 59% 44%
new or improved landscaping/garden features 53% 55%
new or improved patio or deck 49% 57%
adding or significantly improving outdoor lighting 41% 35%
screening, covering or enclosing an area 38% 33%
adding a pool, spa or other major water feature 27% 21%
adding a built-in "island" type grill and grilling area 17% 11%
adding an outdoor fireplace 11% 10%
adding a more upscale barbecue grill 31%
adding a portable fireplace or chiminea 10%
adding one or more outdoor patio heater 4%
22% of households own more than one grill
THE GRILLING AREA
* Most outdoor grill/grilling areas include a large, but moveable grill, on a patio or deck with outdoor furniture and a place to eat.
* Most consumers view outdoor deck/patio/grilling area as a functional area rather than as a place to relax or to entertain.
GRILL OWNERS DESCRIBE THEIR GRILLING AREA
WHAT'S IN IT?
* Large moveable grill system on a modest patio/deck with some outdoor furniture and informal place to eat. 42%
* Portable grill system on a small patio/deck/balcony, with inexpensive outdoor furniture. ------------------------------------- 25%
* Small/portable grill system on a small patio/deck/balcony, without furniture or place to eat. --------------------------------- 16%
* Large moveable upscale grill on a patio/deck, with upscale outdoor furniture and a place to eat. --------------------------- 13%
* Very upscale area with permanently installed grill/components on a patio/deck with upscale outdoor furniture and a place to eat/relax. ----------------------- 3%
HOW IS IT USED?
* More as a functional area where you grill food ----------------------------------------------------------- 46%
* An entertainment area where you interact with friends, neighbors and/or relatives --------------- 24%
* Simply as an area to rest and relax ------------------------------------------------------------------------ 30%
About 1/3 of grill owners are planning upgrades or improvements to their outdoor grill/grilling area.
28% of households say they are likely to purchase a new grill in the next couple of years...
... They are Most Likely to Buy:
charcoal ------------------------------------------- 22%
smoker ---------------------------------------------- 9%
gas ------------------------------------------------- 58%
outdoor electric ------------------------------------ 2%
About the Survey
Conducted in August 2005 by Atlanta-based TNS-NFO WorldGroup for the Hearth, Patio &
Barbeque Association, the 2005 HPBA Barbecue Attitude and Usage Study is the 12th in this series of biennial research studies.
For the survey TNS-NFO WorldGroup used an online rather than a mailed panel to collect 8,183 completed surveys, representative
of the latest U.S. Census in terms of geography, age of head of household, market size, annual household income and household size.
An over-sampling of Hispanic households was conducted, bringing the final Hispanic household count to 135.
For the 2005 survey,
detailed questions about grilling behavior and ownership for the most recently purchased grill were asked only of those who owned
built-in and cart-style charcoal/wood, gas and electric grills; tabletop grill owners were excluded. Data for the most recently purchased
grill included 501 charcoal/wood grill owners, 571 gas grill owners and 96 electric grill owners.
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